Экономические науки
Influence of convenience for the consumer packaging medicines to the level of its sales
Ekaterina A. Iartseva 1, Inga M. Siniaeva 2
1. Ltd «DILEO Farma» 2. Financial University at the Government of the Russian Federation
Abstract:
This article describes one of the factors that affect the level of sales of pharmaceutical companies. The pharmaceutical market of Russia grows from year to year. Each company is trying to increase the share of it. The level of sales influenced by many factors. One of them is the convenience of packaging of a medicines for the end user - the patient. Recently weighty important factor is for the medicines which have a long course of therapy.
Keywords: medicines, the pharmaceutical market, hondroprotektory, competitors, packaging, sales, consumer
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