Theoretical basis of systems of customer relationship management (CRM)
1. Financial University under the Government of the Russian Federation
The article deals with the theoretical foundations and the specific application of customer relationship management (CRM) today. The importance of the concept of CRM to ensure the competitiveness of the company, disclosed the main features and benefits of this strategy, and especially its application in the market.
Keywords: CRM-system, competitive advantage, customer-oriented approach, the automation of standardized business processes.