Экономические науки
Rationale and direction of development of the choice of loan products: a theoretical review
Kuznetsova N.I. 1
1. Financial Academy under the Government of the Russian Federation
Abstract:
Improvement of organization of the system of creation of new credit products in the conditions of the changing internal and external environment requires the study of theoretical provisions set forth in scientific works and scientific publications. The most justified by the works of the us attributed provisions works Fedorova, A., Zhukova A.G., Dovbii I.P., Lenkova I.YU, Ternovsky D.N., Poletaeva V.M., Belkova M.A..
Keywords: customer-oriented approach, medium and large business, the effective activity of the commercial bank
credit product for small, credit product
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