CRISIS MANAGEMENT: ROLE, LOCATION, AND VALUE IN A
1. Financial University under the Government of the Russian Federation
Crisis-proof management contributes to a strong market and the stabilization of the finance companies in all economic, political and social changes, as fast and efficient reaction to changes of the external environment and management tools are able to most effectively resolve temporary financial difficulties and solve current problems. Marketing activities can completely neutralize the difficulties with the least losses for the company, using the mechanisms of crisis management within the finan-cial capacity of the company.
Keywords: marketing actions, excess assets, crisis management